Social content so loved it went above the line.
VISA wanted to promote their sponsorship of Australia’s wheelchair rugby team. We told the story of their newest player, Ben Fawcett. an unproven rookie on the road to his first Olympics.
Going beyond the line
The contnet was so well recieved that Visa took out the biggest placement in Melbourne - the Clock Tower - and asked us to execute the story there as well.
This is what we did:
It was VISA Australia’s highest-engaged content across the 2016 Olympic and Paralympic period. But more importantly, look at how stoked Ben’s mum was: