V Energy drink needed a way into the mouths of gamers.



The Content
We wrote a sidequest with new locations, weapons, armour, voiced NPC’s and V Energy’s trademark humour. Below is one of many unsolicited playthroughs from a fan on YT (50k views).



Results
The trailer outperformed digital cutdowns of V’s TV campaign 20 times over at a fifth of the price for campaign production.

 
The work got V onto the cover of Contagious’ Cannes edition in 2018. The cover was designed by Celia and Vanessa.



A very friendly don’t cease and desist from Fallout 4’s legal team.


Awards
Cannes Lions 2019 - Long-term (Creative Strategy)
Cannes Lions 2018 - Shortlist (Branded Entertainment)
Cannes Lions 2018 - Shortlist (Digital Craft)
Clios 2018 Bronze (Digital)
New York Festival 2018 Second Place (Branded Media)
New York Festival 2018 Finalist (Use of Digital Media)
New York Festival 2018 Finalist (Branded Entertainment)
Webby 2018 Finalist (Branded Entertainment)
AWARD Award 2019 - Gold - Native Advertising
AWARD Award 2019 - Silver - Social Media (UGC)
AWARD Award 2019 - Silver - Best Use of Digital Media
AWARD Award 2019 - Silver - Gaming
AWARD Award 2019 - Bronze - Digital Games
AWARD Award 2019 - Bronze - Co-creation / UGC
AWARD Award 2019 - Bronze - Entertainment
AMY Awards ‘Award for Trailblaizing
AdNews Awards 2018 Branded Content Winner

Mark