V Energy drink needed a way into the mouths of gamers.

We tapped into Fallout 4’s huge modding community and created a massive mod that made the whole game ‘a bit better’.

As social content, the Mod’s launch film outperformed digital cutdowns of V’s TV campaign 20 times over at a fifth of the campaign production budget.

Unsponsored playthroughs were uploaded by fans of the mod. Some have 50,000 organic views.

The work got V onto the cover of Contagious’ Cannes edition in 2018. The cover was designed by Celia and Vanessa.

The mod was so loved by the community we got a very nice note from Fallout 4’s legal team informing us the mod could stay live, even though we broke some T&C’s.

Cannes Lions 2019 - Long-term (Creative Strategy)
Cannes Lions 2018 - Shortlist (Branded Entertainment)
Cannes Lions 2018 - Shortlist (Digital Craft)
Clios 2018 Bronze (Digital)
New York Festival 2018 Second Place (Branded Media)
New York Festival 2018 Finalist (Use of Digital Media)
New York Festival 2018 Finalist (Branded Entertainment)
Webby 2018 Finalist (Branded Entertainment)
AWARD Award 2019 - Gold - Native Advertising
AWARD Award 2019 - Silver - Social Media (UGC)
AWARD Award 2019 - Silver - Best Use of Digital Media
AWARD Award 2019 - Silver - Gaming
AWARD Award 2019 - Bronze - Digital Games
AWARD Award 2019 - Bronze - Co-creation / UGC
AWARD Award 2019 - Bronze - Entertainment
AMY Awards ‘Award for Trailblaizing
AdNews Awards 2018 Branded Content Winner.