Redefining Rockstar Energy the world over.

For Gen Z, a ‘rockstar’ is less Ozzy more Elon. They admire delivery guys on bikeseats more than celebs in the back of limos. Their heroes are gamers and bedroom musicans.

So we did away with the shallow ‘bros, bikes and boobs’ energy drink conventions. Because to this new generation, you don’t need a stage to be a rockstar - everday life is your stage, and it takes energy.