🕵️‍♀️ Unlisted Project
This project isn’t SHORTlisted on the main menu of my site, so make sure you keep the link handy if you need to come back!

From department store to the North Pole.

The Santaland train at Department Store MYER adds wonder and spectacle to the tradition of taking a photo with Santa. But it had been taking the same journey for years.

Each four-windowed side of the train is fitted with two ultra-wide screens. This meant we needed to create a 360 degree film environment where something was happening everywhere you looked, no matter where you’re seated on the train.

We refreshed the exprience, adding new stops to the train ride, including a trip through Santa’s toy factory, a teddy bear teaching a cuddling workshop, and an ominous ‘naughty check’ from a silhoutted elf.