Drying out Australia’s largest radio network.

Dry July asks young people to raise money for cancer clinics by ditching booze for the month.

With 22% of Billboard 100 songs containing alcohol references, we saw a huge opportunity to drive awareness for Dry July.

35% increase in donations per participant.

Total of $3.5 million raised for cancer clinics.

Spikes 2016 - Radio - Use of Branded Content (Silver)
Spikes 2016 - Radio - Use of Radio (Bronze)
Spikes 2016 - Media - Use of Audio (Bronze)
Spikes 2016 - Media - Charities (FInalist)