DHL wanted to celebrate their founding in the Summer of ‘69. So we got Bryan Adams.
DHL - 'The Tour Before The Tour' Global TVC
This script is simple. But the execution is what I love about it.
We follow the story of a guitar getting overnighted to Bryan Adam’s live on stage in Wembley.
We actually did that.
We made a guitar. Filmed it all sexy. Then filmed Bryan playing it at Wembley.
We took four years off of our producer's life expectancy.
“We just signed Bryan. You have three weeks to get a film together to play before every show. Also we’re donating trees.”
This is what we did:
Deliverables? We did the whole shebang, from CD covers, to t-shirts, to internal activations to a plane wrap that sent plane-watching Instagram haywire (apparently it’s a thing).