DHL was founded in the summer of ‘69 that song

DHL wanted a global partnership to celebrate fifty years since their founding in 1969, while demonstrating their international footprint.

So we partnered with Bryan Adams’ world tour.

Beyond the film, we produced an activation that played before every show on Bryan Adam’s hundred-city tour, highlighting DHLs commitment to plant a tree for every ticket sold.

The campaign tied into internal messaging, merch, a company-wide lip-sync competition (the Kiwi’s won), and even wrapping a plane.

By the end of the project, I remembered to spell ‘Bryan’ with a ‘y’ most of the time.