A mural as electric as the MINI it launched.
MINI wanted an activation to greet arrivals at their global launch for the Electric MINI.
We partnered with Rotterdam artist Franky Sticks and Unit9 to create a connected mural with touch-senstitive ink.
My role on this project was a mix of conceptual and logistical. We needed a technically-impressive concept, achievable quickly, that also tied into MINI’s urban lifestyle brand. So we found conductive ink, and developed the ElectriCity. (I named it too).
FWA Project of the Day - 27 July 2019